We, Yahoo, are part of the Yahoo family of brands, encompassing sites and apps like Yahoo and AOL, as well as our digital advertising service, Yahoo Advertising.
When you use our sites and apps, we utilize cookies and similar technologies (such as web storage) to store and retrieve information from your device. These cookies serve several purposes, including:
- Providing our sites and apps to you.
- Authenticating users, applying security measures, and preventing spam and abuse.
- Measuring your use of our sites and apps.
If you select ‘Accept all’, we and our partners, including 239 participants in the IAB Transparency & Consent Framework, will also store and/or access information on your device (using cookies) and employ precise geolocation data along with other personal data like your IP address and browsing/search history. This information is used for personalized advertising and content, advertising and content measurement, audience research, and service development.
If you prefer that we and our partners do not utilize cookies and personal data for these additional purposes, click ‘Reject all’. To customize your choices, click ‘Manage privacy settings’. You are able to withdraw your consent or modify your choices at any time by clicking the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links located on our sites and apps. For detailed information about how we handle your personal data, please review our privacy policy and cookie policy.
