Yahoo, as part of the Yahoo family of brands, operates various websites and applications, including Yahoo and AOL, along with its digital advertising service, Yahoo Advertising. These platforms utilize cookies and similar technologies, such as web storage, to store and retrieve information from user devices.
Cookies serve several key functions:
- Providing access to websites and applications.
- Authenticating users.
- Applying security measures and preventing spam and abuse.
- Measuring user activity and engagement.
Users are presented with options regarding the use of cookies. Accepting all cookies allows Yahoo and its partners, including 238 entities within the IAB Transparency & Consent Framework, to access device information. This enables personalized advertising and content, along with measurement and audience research and services. Alternatively, users can reject all cookies for these additional purposes.
Users can also customize their privacy preferences through ‘Manage privacy settings.’ At any time, users may change their choices or withdraw their consent by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on Yahoo sites and within its apps. Further details regarding the handling of personal data are found within the privacy policies and cookie policies.
